Ian Braid – MD and Founder DOCIA sport and former CEO British Athletes Commission

September 28, 2020

A genuine and vulnerable insight into the sporting journey of Ian Braid – dedicated to Nina Foord who sadly passed away recently.

Nina typified the amazing work that volunteers do in sport and also impacted on Ian’s journey from being a young boy volunteering at the local rugby club right the way through to championing the cause  and providing support for both athletes and those that help the athletes.

Ian shares some of the highs and lows of his career including some personal challenges but what is clear is the impact he has had on the sporting system and many individuals by bringing attention to some hugely important issues.

Below is a little more detail about Ian. I am confident that he will make you think and that there are some great take away messages from the podcast. Enjoy!

Ian has brought together his significant experience in sport and his passion for helping others under the umbrella of DOCIAsport the company he founded in 2017. He brings a refreshing and independent view to all aspects of duty of care in sport from the perspective of coaches, officials, athletes, administrators, and the sector itself. Ian is acknowledged as a trusted leader whose opinions are widely sought after in sport, higher education, government, and business.  He is recognised as a champion of mental health education. DOCIAsport has been shortlisted for a national award as Mental Health Consultancy 2020 and Ian himself is a fellow of the Mental Health Collective. Ian has given acclaimed keynote presentations, lectures, podcasts, and workshops throughout the UK.

His vision as CEO of the British Athletes Commission led to the sector strengthening the support offered to vulnerable adults in sport. He also played a key role in the DCMS review of duty of care in sport assisting Baroness Tanni Grey-Thompson. These became the platform for Ian to deliver sustainable positive change in sport, mental health provision and for the next generation of sport leaders applying his values, skills, and experience


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Success Quote or saying:

  • Everything is worth the price of a cup of coffee…
  • I have to believe that changes can be made…
  • I didn’t appreciate the other persons point of view until I stood in their shoes and walked around
  • Take and give care – David Lavalle


Quick fire questions:

The books that you would recommend are?

Legacy by James Kerr

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown

How do I prepare to be the best version of myself…

Take and give care (Self and others)


Who has made a big impact on you?

Dame Tanni Grey Thompson

Ed Simpson – good friend and Lawyer

Fred the Dog


Family and Mrs Braid

Whos’ Sport Story would you be really interested in hearing?

Michael Jamieson, Olympian

This is the Tedx talk referred to in the podcast




Coaching questions I would like to pose:


Where and how do you give time to others and what is the nourishment you get back in return for doing this?


How do you give care to yourself and what is your gage to know what is working for you and what is not?


Contact info:











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