Kevin Bowring – Internationally recognised coach developer and former Wales Rugby Head Coach

July 27, 2020

How can we get perfection in an imperfect world? Balance between winning and losing; Media scrutiny; The role and impact on family; A thirst for learning; The importance of perspective, the performance/learning environment and the constraints you have to work with are just a few of the many areas we covered in this fascinating conversation.


This is a must listen to podcast for any Rugby fan, people developer, aspiring coach, parent….in fact anybody with a thirst for learning and keen to learn from a very humble, wise and impactful individual.


Kevin Bowring is a former Welsh rugby union player and national coach. Bowring attended Neath Grammar School for Boys. A flanker, he played for London Welsh and captained the team. He also represented the Barbarians and Middlesex County.


He progressed into coaching with Wales Under-20, Under-21 and Wales A before being appointed as the first full-time professional coach of the Wales national rugby union team. He was later employed by the Rugby Football Union as the Head of Elite Coach Development for the RFU. Kevin is now a highly respected coach developer working across several different sporting environments.


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Success Quote or sayings:

  • How can we get perfection in an imperfect world?
  • Success is: Creating something greater than the sum of the individual parts
  • Not everything measured is important: not everything important can be measured
  • Share and grow
  • Sport has the power to change the world (Mandela)
  • We all live lives of quiet desperation (Keith Lyons)
  • TLC – Teaching, Learning and Coaching

Quick fire questions:

The books that you would recommend.


Turn The Ship Around!: A True Story of Building Leaders by Breaking the Rules by L. David Marquet

Leadership Is Language: The Hidden Power of What You Say and What You Don’t by L. David Marquet

Legacy by James Kerr

World’s Best: Coaching with the kookaburras and the hockeyroos by Ric Charlesworth

Staying at the Top by Ric Charlesworth

Proud: My Autobiography by Gareth Thomas

The Second Curve: Thoughts on Reinventing Society by Charles Handy


How do I prepare to be the best version of myself…

I anchor on!!! I hook on to past positive grounded experiences.


Who has made a big impact on you?

Dai Morris (No8 for Neath RFC and No6 for Wales in the 1960’s and 1970’s)

Johnny Hunter at Borough Road College

John Dawes (Captain ‘71 Lions)

Trevor James (Art teacher and Coach developer at the WRU)

Keith Lyons (Professor of Sport Studies who researched teacher, player coach behaviour and more…)


Whos’ Sport Story would you be really interested in hearing?

Nelson Mandela

Siya Kolisi (SA Rugby Captain)


Coaching questions I would like to pose:


What is the purpose of what you are doing?


Who are the key people that have influenced your life and why?


Contact info:

Should you wish to make contact with Kevin the please contact me at and I will make the connection.

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