Pete Ackerley – CEO British American Football, previously a senior manager with the ECB and Football Association

May 11, 2020

Developing of young footballers and cricketers; Changing the football rules – breaking the norm; Definitions of madness; Being customer centred; The opportunity created by the challenges we are now facing; The realignment of the sport system and the one sport body; What is success; Passing on players as a coach; Level 5 leadership and the influence of Baroness Sue Campbell and the late Pat Duffy are just some of the many areas we talked through during the conversation.


Pete has started his professional working career in Banking and navigated through working for two large and influential National Governing bodies. His is now building the governing body of British American Football from scratch.

This is an insightful dive into Pete’s story where he shares some of the highs and lows of his career, and also touches on some of the challenges and opportunities sport faces in the current climate.

One of the mantras Pete has played to all his career is to ‘surround yourself with great talented people’. We could all learn a thing or two from how he approached this and the value it has brought him.

You can make contact with Pete through his twitter feed – @Ackers1961

I am confident that you will both enjoy what he has to say but as importantly you will take something from it. Pete also shares a few great book recommendations!

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Show Notes:

Success Quote or saying:

“If you always do what you have always done you will always get what you have always got”

“Surround yourself with great talented people”


Quick fire questions:

The books that you would recommend are?

(Click on the title to purchase the book)

What is the most useful and or valuable Technology you use (apps, equipment etc…)?

  • My Apple equipment – particularly my phone

How do you relax and re energise yourself to enable you to perform at your best?

  • Physical Exercise and looking out over the hills

If you won the lottery how would you spend your winnings?

  • Set up a Foundation for sport – give back even more to communities

In one sentence – What advice would you give to your teenage version of yourself?

  • Have a purpose, gain clarity in what you want to do and follow it!

Who has made a big impact on you?

  • ·       Alan Davis
  • ·       Chris Brindley

Whos’ Sport Story would you be really interested in hearing?

  • ·       George Best


Questions I’d like to pose based on reflection from the conversation:


What is your framework for success?


Who are your key partners and support that would enable you to progress?


Contact details:

To find out more about what they do and who they do it then make contact via the following:






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