Steve Avory – Academy Manager at Charlton Athletic Football Club

August 31, 2020

Charlton Athletic Academy Manager – Steve Avory – shares a fabulous insight into his journey through sport as a player, PE teacher coach and senior Academy Leader, as well as some of the challenges and pressures he faces running a successful football academy.


We covered a variety of topics including following your passion, dreams and interest; The fact it takes time to have a real influence on young players and develop talent; Passing his A License and this being a defining moment in his career and the importance of purposefully practising what you do.

To hear from such an experienced and humble practitioner who rose to success through determination and a desire to continually learn and who has identified and developed some great talent was a real privilege – take a listen as there is a little something in this for players and parents, teachers, coaches and leaders.

Steve Avory is one of Charlton’s most important members of staff. What an opportunity to hear him speak!

Here is an overview of Steve’s career and some of the many key achievements…

  • From NE Derbyshire ( born in Chesterfield )
  • Teacher Training College 1976 – 79
  • Schoolteacher in Bexley, Kent and Crawley, Sussex. 1979 – 2000. PE Teacher
  • Charlton Athletic Academy, Jan 2001 – present, Assistant Academy Manager, Head of Coaching, Academy Manager ( in 2 spells totalling 9 years )


       Notable career achievements / milestones :

  • ‘A’ Licence Coach since 1985
  • Team Manager England Schools FA Under 15, 1991- 94.
  • Assistant Manager / Coach England ‘ C ‘ Team ( Semi Pro ) 2003 – 09 ( we didn’t talk on this one. Never mind )
  • Premier League Eamonn Dolan Award 2018. Recognition Award for services to Youth Development.

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It only takes a minute and really makes a difference in helping to convince new listeners. Thanks so much it – is much appreciated!!

For show notes and past guests, please visit

Interested in sponsoring the podcast? Please make contact at:

Follow Sport Stories:
YouTube:          Sport Stories YouTube Channel

Find out more about Dave at:
Follow Dave:


Success Quotes or sayings:

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.  (Vince Lombardi)

I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. (Michael Jordan)

Quick fire questions:

The books that you would recommend.

Winning!: The path to Rugby World Cup glory by Clive Woodward

Leading by Sir Alex Ferguson

Black Box Thinking: Marginal Gains and the Secrets of High Performance by Matthew Syed


Read a daily newspaper – read from back to front!

How do I prepare to be the best version of myself…

Stay fit and healthy, Exercise, Run. Be well prepared and structured.

Listen to the radio and music in the car to disconnect from work


In one sentence – What advice would you give to your teenage version of yourself?

What is your interest, and have you got a passion – this is a starting point!


Who has made a big impact on you?

My Grandfather

PE Techer – Glen Beaumont

Colin Murphey

Dick Bate

Don Howe

Paul Hart


Whos’ Sport Story would you be really interested in hearing?

Michael Jordan



Coaching questions I would like to pose:


Steve believed it was important to have something at the top of his Podium to reach for – What are you reaching for at the top of your podium – What is your passion?


Steve mentioned that passing his A license was a defining point in his life. What has been a defining moment for you in your life so far and why?


Contact info:

If you would like to make contact with Steve please make contact with me at and I will pass on your details.

You May Also Like…


Submit a Comment

Your email address will not be published. Required fields are marked *